Cradle to Cradle

I really enjoyed reading “cradle to cradle” by William McDonough and Michael Braungart. Expect its funky smell, I liked the in and outside of the book. As outside of the book, I mean the cool but soft texture of the book. As inside of the book, I loved the authors’ optimism, easy and simple writing style and newer or different approach to environmentalism. Most of the time I read the environmental work, I was so dragged by its depressing atmosphere. Usually, works on environmentalism address what we have done wrong in the past and how hopefulness our future is due to that.
However, cradle to cradle untangle such a crucial and serious problem in friendly but persuasive and effective ways. I loved several phrases that authors put in: “Waste equals food,” “Being less bad is not being good,” and “Do more with less”. Many times people mistakenly think that they saved environment by being less polluting, consuming or bad. However, we are just simply less bad which is totally different from being good. In addition, it is so true that in the process of saving the environment, we should do it with less. I also agree with authors’ point that unless we completely change the problematic change, we are doing not more than slowing down the problem.
I also liked the idea of eco-friendly architectural change. Buildings and appliances that are built in eco friendly and effective way definitely reduce human impact on the environment. If we change way to build buildings slightly, we could naturally comfort both people and environment. In this sense I am looking forward to tour around the new SIS building that is built in eco friendly way.